Founded in the mid-1980s, Viking was founded by Fred Carl, Jr. when he invented a hybrid that corralled the cooking power and features of a professional range into a design feasible for home use. Named as One of America's Most Beloved Brands by Harris Poll EquiTrend Rankings, Viking asked spoon to perform a top-to-bottom strategic overhaul on brand, marketing, advertising, socials, web and even its product lines.

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